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Great comment on our books - The Books Aren’t Hard, Reality Is!

Courtesy of a colleague at a major publisher:  “Well, I first started with Discovery Driven Growth and I found it really hard, a little too rigorous for me.  Then I read the other books (Entrepreneurial Mindset and MarketBusters).  Then I realized that the books aren’t hard, reality is.”

That has to be one of the most interesting comments on our work. 

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