Kraft and Cadbury—a bittersweet mix
In a post by Professor Ken Homa at The Homa Files discussing Kraft’s hostile bid for Cadbury, discovery-driven planning is cited:
A falling Kraft share price makes the deal even less attractive to Cadbury shareholders today. Who knows, maybe if Kraft had utilized discovery driven planning to determine the value of the acquisition, it could have induced shareholders to bite the cheese.
To read the entire post, and Rita McGrath’s comment, click here..
Filed In: News Archives