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From Subway to Taco’s - Spokespeople that consumers can identify with

I was fascinated to read that Taco Bell has picked up on a tactic that we wrote about in our book MarketBusters:  40 Strategic Moves that Drive Exceptional Business Growth.  In the book, we describe the highly successful strategy Subway used to fuel its growth by publicizing the weight loss of one of its customers who regularly ate lower-calorie Subway sandwiches.  Well, Taco Bell is apparently doing the same thing today.  Read about it in this on line article

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