Join Rita's Mailing List!


Discovery Driven Growth Named to Several Best 2009 Business Books lists

Business Week listed Discovery Driven Growth as one of the best Innovation and Design Books of 2009:
“Acknowledging that innovation is a tricky beast to implement even at the best of times, McGrath, from Columbia Business School, and MacMillan, professor of entrepreneurship and innovation at the Wharton School, offer a guide for executives looking to focus on growth while minimizing risk. With a wealth of examples showing the diversity of potential approaches — from top-down, CEO-driven innovation to stealthy, guerrilla-style initiative — this is a smart, supremely practical guide.”

Caddell Insight Group and CIO Insight have also named Discovery-Driven Growth as one of the Best Business Books of 2009, along with the Globe & Mail, Toronto, Ontario, Canada.

Filed In:

No Comments