Join Rita's Mailing List!


Internet Bookwatch Review of Discovery-Driven Growth

Research and Development can either be a highly profitable venture or a complete wasteful bust – but what determines the outcome? “Discovery-Driven Growth: A Breakthrough Process to Reduce Risk and Seize Opportunity” is a business guide to new technologies and products in business. Encouraging companies to take wise risks — risks that can be profitable in lessons even if they technically turn out to be failures–and to avoid stagnation, authors Rita Gunther McGrath & Ian C. McMillan have put together a solid business book. For anyone who wants a more successful future for their company, “Discovery-Driven Growth” is a strong pick.

Filed In:

No Comments