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Should you stop thinking long term?

SmartBrief.com cited Rita McGrath’s posting at HarvardBusiness.org: The notion that businesses should pursue strategies ensuring long-term profitability is deeply ingrained in U.S. business culture, writes Rita McGrath, pointing to cherished U.S. industries like steel and manufacturing that lumbered on like dinosaurs for decades. But what if that idea is holding businesses back? McGrath argues that companies should pursue an endless string of short-term advantages, modifying their products and business models as the market dictates, instead of trying to dig in for the long haul.

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