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BNET Discovery Driven Article:  Use Growth Business to Promote Employees

In Jeremy Dann’s interview: “In the newly released book Discovery-Driven Growth: A Breakthrough Process to Reduce Risk and Seize Opportunity, Columbia’s Rita Gunther McGrath and Wharton’s Ian MacMillan reveal some dangerous traps that companies pursuing new growth platforms must avoid. Over the last two weeks, we’ve heard McGrath’s views on the best ways to define growth goals and the importance of consistency in the management of growth initiatives. Today we conclude our discussion with some “rubber to the road” advice about how managers can put a true growth agenda into action within larger organizations. To read, the entire article, click here.

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