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Discovery Driven Planning:  Teaching in Non-Degree Executive Education Programs

I’m just here at the Strategic Management Society’s annual conference in Cologne.  It’s a meeting which aspires to bring together academics, consultants and business-people for fruitful dialogue and exchanges, although in fairness the tilt does seem to be more toward academics recently.  I did participate in an interesting session on how to teach in executive education programs.  I focused on issues of style (not too much lecturing, please!) and actually included some substance on real options reasoning and discovery driven planning.  Anyone with an interest can download the Teaching in Executive Education Programs pdf of the presentation.

For now, the key takeaways from my session:

1.  Too much one-way communication is ineffective

2.  In design, remember the basic principle of what makes something interesting—challenge to weakly held assumptions

3.  Build on executive participants’ own experiences and connect to your teaching points

4.  Creative repetition (700 times)

5.  Tell stories

6.  Combine facts, emotions and symbols—often, one or another are left out

Feel free to write with any questions or further ideas.  On to the next session!

ExecEdTeaching.SMS.10-08.08.pdf

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1 Comment

  • 3/4/15 15:00 Allan Gray:

    Rita,

    It has been a while since we had you out to work with us at Purdue. I enjoy following your blog and your new ideas. I ran across a blog you posted about delivering effective executive education. In the blog you provide a link to a PDF elaborating on the ideas. But the link is broken. Would you be willing to share that PDF with me?
    http://ritamcgrath.com/oldsite/ee/images/uploads/ExecEdTeaching.SMS.10-08.08.pdf
    Thank you! Allan Gray

    Reply