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Rita McGrath and Ian MacMillan cited in Forbes

The Forbes article excerpts From Strategy to Execution: Turning Accelerated Global Change into Opportunity by Clayton Christensen and cites Rita McGrath and Ian MacMillan as follows:
“Instead, companies should focus on progress-tracking metrics such as knowledge-to-assumption ratios, which are reflective of the development of the business idea, as well as both directional and actionable. Indeed, this sort of “plan to learn” approach, which we adapted from Ian C. MacMillan and Rita Gunther McGrath’s article Discovery-Driven Planning (Harvard Business Review, July 1995), urges teams to focus on identifying and rapidly addressing risks and assumptions. This approach should guide strategic efforts.” To read the entire Forbes article, click here.

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