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Making the Consumption Chain Smarter

Stephen L. Schwartz of Intermec Technologies and a attendee at a recent Columbia Executive Education Leading Strategic Initiatives class led by Rita McGrath wrote to her of an innovation implemented by its client Vail Resorts. “Vail Resorts Improves Season Ski Pass Holder Experience: Intermec has announced that its CN3 mobile computers with IP30 handheld RFID readers have been chosen by Vail Resorts, the premier mountain resort company in the world and a leader in luxury destination-based travel at iconic locations, for its 2008-2009 season ski passes at Vail, Beaver Creek, Breckenridge, Keystone and Heavenly. The “easy scan” process makes getting through lift lines easier and more convenient by using RFID technology to give skiers and snowboarders holding 2008-2009 season passes the option to keep their passes inside their jacket and be automatically scanned by a Vail Resorts employee in the lift line.” To read the entire article at, click here. Steve writes that the next frontier for applying this Making the Consumption Chain Smarter technology is movie theaters.

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