Fast Company: Making Innovation Work
Rita McGrath’s letter to Fast Company regarding their article Making Innovation Work is published in the April 2008 issue:
“Your article on Bell Labs innovation (“Mad Scientist,” February) was spot-on. The notion of approaching innovation systematically and being ruthless about the allocation of resources to it (plus ensuring that the established businesses keep their mitts off of it) is one that is corroborated by years of my own research at Columbia Business School.” Read full text.
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