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Strategy is action, not just a word

Connected, the Columbia University Executive Education newsletter, features Rita McGrath and her colleague, Willie Pietersen, discussing Strategy is action, not just a word. Often, the reality is that “companies devolve to planning with no time for strategy,” notes Rita Gunther McGrath, Associate Professor and faculty director of Leading Strategic Growth and Change. “They don’t apply the same rigor to their strategy process as they do for their planning process.” To read the entire article, click here.

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