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Google Docs Discovery-Driven Strategy

Jake Anderson, a Harvard School of Business student, has written a paper analyzing the disruptive nature of Google Docs…
“Interestingly, the process of beta testing all of its programs through its general customer base continues today, allowing Google to effectively experiment and continually improve its offerings. In a way, this method of discovery-driven planning has created a culture that supports the efforts of creating a disruption profit engine at Google.”

To read the entire paper, click here.

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