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Rita McGrath Quoted in New York Times

Rita McGrath has been quoted in a NYT article at As Industries Wane, Entrepreneurs Reinvent.

By branching into new territory while still running the pipe organ business, the Wicks have smartly planned for the future, says Rita McGrath, management professor at the Columbia Business School.

“My advice is to have some options out there,” Ms. McGrath said, suggesting that entrepreneurs become partners with other business owners even in good times, or invest in ventures unrelated to their own. “When you just do one thing and that thing goes wrong, you don’t have a lot of options.”

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