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Swiss Re goes ‘green’

Swiss Reinsurance, one of Rita’s clients, has capitalized on a brilliant play in what we’ve sometimes called new market tectonics. What’s come together is the increasing relevance and urgency around global warming with a market mechanism that creates financial incentives for trading in carbon credits. The Swiss Re folks realized that the Kyoto Protocol imposes legally binding commitments to reduce or offset greenhouse gases on the 36 countries that have joined. Where does Swiss Re come in? Realizing that some projects may fail to meet Kyoto targets and providing protection for investors. This further’s Swiss Re’s traditional role of making risky projects more affordable, while at the same time supporting investment in green projects. A great MarketBusting move!

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