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The power of backwards

Have just read a great story about Gamal Aziz of the MGM Grand, who has adopted a set of principles that are very like the ones we recommend in “Discovery Diven Planning.” The idea: Pick a target for what a business can do (such as a restaurant or a hotel) and work backward to compare what it is actually doing. Any deficiencies? You’re actually ‘losing’ money. What a difference from the usual “well, it’s profitable, so don’t touch it” approach.

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