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McGrath cited re:  Toy Store Gamble

A Sacramento Bee story entitled: Switching Tracks: Toy store’s retro concept is major gamble quotes Rita McGrath:

“I’m not optimistic about this concept,” said Rita Gunther McGrath, a professor at Columbia Business School in New York. “Toys today are competing with many other distractions, electronic and digital, that toys from the ‘retro’ era didn’t contend with.”

To read the entire article, click here.

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