McGrath cited re: Toy Store Gamble
A Sacramento Bee story entitled: Switching Tracks: Toy store’s retro concept is major gamble quotes Rita McGrath:
“I’m not optimistic about this concept,” said Rita Gunther McGrath, a professor at Columbia Business School in New York. “Toys today are competing with many other distractions, electronic and digital, that toys from the ‘retro’ era didn’t contend with.”
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