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Unit of Business Play - Ryanair

So how is this for interesting? Business 2.0 reports in April that Ireland’s Ryanair may soon be prepared to give away tickets for flights for free. What’s the catch? You pay for everything (and I do mean everything) else that used to come along with the flying experience. Not just food & drinks, but for things like checking your bags. They are serious about keeping costs down – to the point where they even remove the seat-back pocket to save space and weight.

When you think about it though, how creative! Customers are basically saying they don’t want to pay for flying – so why not give them exactly what they are prepared to pay for.

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