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McGrath cited re:  Apple Pricing Probe

The EC is trying to “level the playing field” with its moves against Apple, “which has created a dominant position in the portable music player arena,” maintains Rita Gunther McGrath, a professor at Columbia University’s School of Business in New York City and the author of MarketBusters: 40 Strategic Moves that Drive Exceptional Business Growth.

To read Pricing Probe Could Keep Apple in Legal Spotlight for a Long Time at MacNewsWorld, click here.

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