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McGrath cited re:  Flexible Business Models

“There’s been quite a bit of research that suggests [that] small businesses that allow themselves to get too diversified too early lose focus,” says Rita Gunther McGrath, a Columbia Business School associate professor and co-author of MarketBusters: 40 Strategic Moves That Drive Exceptional Business Growth. “The dilemma for small companies is [that] you have this real tension between the cost it requires to maintain flexibility and the conservation of resources it takes to keep yourself going.”

To read the entire Is Your Business Model Flexible Enough? article at, click here. It was originally published at

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