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Epocrates sparks disruption in medicine

We’re watching the development of Epocrates, a service that lets physicians access drug data on hand held devices. In an industry that has been famously difficult to digitize, Epocrates has done it the old-fashioned way – by helping doctors save time, provide better service and do so more easily. They have been so effective at this that they have even enlisted physicians to promote their offerings. now that’s a great approach to MarketBusting!

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