Email - marketbuster waiting to happen?
So here’s a marketbuster waiting for a solution: Email! Everybody knows that it can be a great benefit, but it also has major downsides. Reports Bary C. Sherman of the WhiteCollar Productivity Index (WPI) (from Business Week December 19, 2005):
The average executive in the U.S. is recieving 200 e-mails per day AFTER spam is extracted.
50% of those mails (after spam) are of no value to the receiver.Administrative and new staff get about 50 emails a day of which 30% are of no value.
he estimates that an organization of 1,000 people will waste about 36,000 hours per year and a cost of $1.8 million in productivity just to scan and discard unwanted and useless email.
Doesn’t this strike you as a problem someone is going to make a lot of money solving? if only we knew how…
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