Rita McGrath and Ian MacMillan Article at InformIt.com
Ian C. Macmillan, Director of Wharton’s Sol C. Snider Entrepreneurial Research Center, and Columbia University’s Rita Gunther McGrath suggest that success in today’s globally competitive technology market is not fueled by simply throwing more money at research and development efforts. Instead, they argue, companies need to empower technology managers to adopt a business-building approach that connects technology creation to the target market.
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