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President of APEX is reading Market Busters

Jim Arnold, President of APEX Analytix named Market Busters as being on his business reading material list in an interview by

“The latest books I will be tackling are a few that Bill Gates has recommended and: Brand Royalty: How the Top 100 Brands Thrive & Survive; FAB: The Coming Revolution on Your DeskTop ? From Personal Computers to Personal Fabrication; The Trendmaster?s Guide: Get a Jump on What Your Customer Wants Next; Blue Ocean Strategy: How To Create Uncontested Market Space and Make the Competition Irrelevant; The Only Sustainable Edge: Why Business Strategy Depends on Productive Friction and Dynamic Specialization; Marketbusters: 40 Strategic Moves That Drive Exceptional Business Growth.

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