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Blow Beauty Resegments a market

So there I was reading our own Columbia Business School’s Entrepreneurship Update (see http://www.gsb.columbia.edu/entrepreneurship) which is usually filled with the normal niceties of Center life. Imagine, to my surprise being jolted by a feature article about one of our alums who is exploring a fascinating re-segmentation of the beauty business. Julie Klingenberg (Columbia MBA, class of 1999) and a couple of friends have opened Blow Styling Salon in Manhattan’s Meatpacking district in February of 2005.The salon has really changed what we would call the ‘attribute map’ for the beauty business. It’s taken out haircuts and color services, but added fantastic blow dries (they claim to offer “blow outs that will blow you away”) and nail, waxing and makeup services. The concept is to focus on an underserved part of a woman’s beauty care regime, the ‘daily’ aspect. So instead of only having that great “just done” feeling when you visit the hairdresser for the whole thing (cut, color, etc. etc.) for $35 you can indulge every day. Klingenberg developed some of her entrepreneurial talent with the support of Columbia’s Lang fund, an endowed fund which provides capital to Columbia’s most promising entrepreneurs. So hat’s off to Murray Low, the Center director, and his great team of entrepreneurial supporters. To learn more about Blow Styling Salon, visit http://www.blowstylingsalon.com

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