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Create an Entrepreneurial Mindset in Your Organization

Rita Gunther McGrath is a globally recognized expert on innovation and growth strategies with an emphasis on corporate entrepreneurship. Her work and ideas help CEOs and senior executives chart a pathway to success in today’s rapidly changing and volatile environments. McGrath is highly valued for her rare ability to connect research to business problems.

Rita has been recognized as one of the Top 10 Most Influential Business Thinkers by Thinkers50 in 2015 and 2013. Thinkers50 presented Rita with the #1 award for Strategy, the Distinguished Achievement Award (2013). She has also been inducted into the Strategic Management Society “Fellows” in recognition of her impact on the field.

Read Rita’s latest article in the Harvard Business Review “Old Habits Die Hard, But They Do Die” which is a counterpoint to  A.G. Lafley and Roger L. Martin’s article “Customer Loyalty is Overrated.”

If you’d like to get in touch with Rita about speaking at your event, working with your organization, or if you’d just like to keep up-to-date with what’s happening with Rita…

  • For Speaking Engagements, contact Pam Ryan – Pam @
  • All other inquiries – call or email Robin Larr – +1.609.577.2877 (EST) – Robin @
    Follow Rita on Twitter – @rgmcgrath


Latest Publications

A new playbook for strategy, one based on updated assumptions about how the world works, The End of Competitive Advantage shows how some of the world’s most successful companies use this method to compete and win today.

Discovery Driven Growth by Rita McGrath and Ian MacMillanMarketbusters by Rita McGrath and Ian MacMillanThe Entrepreneurial Mindset by Rita McGrath and Ian MacMillan

The Latest from Rita

Are all advantages now #transient? Question from a follower

I’ve been making the point for years, which is that as barriers to entry collapse, advantages last for shorter and shorter periods of time. People like Roger Martin would argue otherwise (see our back and forth in the Harvard Business Review).  And there is evidence that in certain industries (banking,...

Read more on the blog