Join Rita's Mailing List!

Welcome

Welcome to my web site!  Thanks for paying a visit.  Here, you’ll find the latest videosblogs, social media updates and other bits of information that I hope will be useful for you.

If you would like to reach out to me for press inquiries, speaking engagements or workshops, you’ll find information under the “engage” tab and a handy form under the “contact” tab.  Interested in upcoming events and engagements?  The “calendar” tab will help.  You’ll find previous newsletters in the archive section.  The video on this page will give you a quick overview of the thought process behind my most recent book The End of Competitive Advantage: How to Keep Your Strategy Moving as Fast as Your Business.

I’m always interested in what people find interesting, so do reach out with comments, questions, suggestions and ideas. Keep in Touch!  Rita

Learn more

Latest Publications

A new playbook for strategy, one based on updated assumptions about how the world works, The End of Competitive Advantage shows how some of the world’s most successful companies use this method to compete and win today.

Discovery Driven Growth by Rita McGrath and Ian MacMillanMarketbusters by Rita McGrath and Ian MacMillanThe Entrepreneurial Mindset by Rita McGrath and Ian MacMillan

The Latest from Rita

Pressuring customers for profits can be a loser in the long term

I was recently asked by a reporter whether there are times when a company is too generous to its customers. The company in question was JetBlue, and the issue was whether perhaps it was being too kind to customers in the legroom department, with the result that it doesn’t squeeze...

Read more on the blog